Disney Hips Up Their Plushies & Classic Characters Become Cool.

Disney has been really good about expanding their brand to include things that would appeal to hipsters of all ages. For the last decade or more everything from their films to their toys, their couture jewelry and collectibles have included modern artsy versions in addition to the classic ones.

The latest are their new soft plush toys that were inspired by the urban vinyl toy culture. The modern looking 12" tall toys called Pook-A-Looz (okay, so the name sucks) were designed to capture the personalities of iconic Disney characters in an edgy, offbeat way.



Sassy and fun, the new line of plush features more than 30 wide-ranging characters from Buzz Lightyear and Cheshire Cat to Muppets and Jack Skellington. Shown below are a few of them for you (keep in mind, there are more than just those shown below.. such as Eeyore, Dumbo and other beloved childhood favorites).

Mickey and Minnie:

Woody and Buzz Lightyear:

Snow White, Dopey and Grump:

Peter Pan and Tinkerbell:

Winnie The Pooh, Tigger and Piglet:
:
Alice, Cheshire Cat, The Mad Hatter & the Queen Of Hearts:

Goofy, Donald and Pluto:


“We focused on capturing one key element, gesture or trait of each character during the design process. We wanted the look to be very unique, quirky and cool,” said Jose Zamora, lead designer for the DCP products. “When you think of the Queen of Hearts, you think of her mouth, so we brought that out in the design. With the Cheshire Cat, you think of the teeth. So we focused on that famous grin.”

To help promote the new plushies, there will be a series of “Pook-a-Sodes”, videos on the Disney Living YouTube channel. The first one, with Pook-A-Looz Mickey as a ‘Gentleman Caller’ is shown below:



The Disney Living Facebook fan page and @disneyliving Twitter feed will also offer additional content and forums for fans to win prizes, share content and connect.



The 12" Pook-A-Looz cost between $7.99 and $12.99 and can be purchased at Disney Parks, The Disney Store and Toys R Us.

Disney Signature & Cappellini Unveil 5 Limited Edition Chairs

above: Modern Mickey Mouse fabric on Cappellini's Rive Droite chair

Walt Disney Signature and Italian furniture brand Cappellini have collaborated to produce five limited edition chairs that were unveiled this month at the Milan Furniture Fair.

The chairs:

ECO FISH Walt Disney Signature limited edition from Cappellini - design: Satyendra Pakhalè 2010



An organic shape inspired by nature, the Fish Chair is the ideal way to showcase the latest advancement in fabrication - an opaque, multi-coloured plastic created from recycled materials, moulded using a rotational technique. The material is recycled to underline Cappellini's renewed focus on the theme of conserving raw materials for the future generations. The internal part of the seat is coloured white. Series of 99 numbered pieces. Armchair - cm. 55 x 87 x 40/72 h.

MICKEY'S RIBBON STOOL Walt Disney Signature limited edition from Cappellini - design: Nendo 2010

With its circular shape, open design and flowing lines, the Ribbon Stool lends itself perfectly to the famous silhouette that peeks over its seat. Merging flawlessly together, our two visions create a single, iconic representation of the seamless collaboration between Cappellini and Walt Disney Signature. This is a series of high and low stools with backrest, produced from laser cut and folded sheet metal. The low stool has a shiny red varnish, the high stool a shiny yellow varnish, whilst the feet are in transparent plastic. Series of 399 numbered pieces for the low stool. Series of 199 numbered pieces for the high stool. Low stool - cm. Ø 42 x 45/66 h. High stool - cm. Ø 42 x 78/99 h.

Y'S MICKEY Walt Disney Signature limited edition from Cappellini - design: Christophe Pillet 2010




With its rounded contours and unique design, the Y's De Lux Chair is the perfect canvas on which to embroider one of our signature icons: a subtle geometric pattern using Mickey's silhouette. Swivel armchair with integral polyurethane frame. Fixed cover in white leather with white yarn embroidery that reproduces the unmistakeable silhouette of the most famous cartoon character in the world. Base in die cast aluminium with matt white varnish, feet in black plastic. Series of 33 numbered pieces. Armchair - cm. 54.5 x 73 x 43/80 h.

MULTICOLOUR RIVE DROITE Walt Disney Signature limited edition from Cappellini - design: Patrick Norguet 2010


Making the connection between fashion and design, the Rive Droite chair seamlessly fuses a pure, modern shape, with the graphic pattern of Mickey's overlapping silhouette. The bold, daring palette illustrates both Walt Disney Signature and Cappellini's fearless approach to colour. Swivel armchair with wooden and moulded polyurethane frame. Fixed cover in fabric that presents a highly familiar silhouette in a daring pallette. Base in brushed stainless steel. Series of 99 numbered pieces. Armchair - cm. 93.5 x 73.5 x 38.5/71 h.

the press release:
Walt Disney Signature, Disney's first upscale, inspired, non-character, adult lifestyle brand and Cappellini, one of the most renowned design innovators worldwide, today unveiled five limited edition chairs at the Milan Furniture Fair in Italy. The combination of Cappellini's reputation for innovation and the magic and inspiration of Disney has produced a series of everyday products that resemble works of art.


above: The Disney and Cappellini Booth at The 2010 Milan Furniture fair

This introduction follows the success of Walt Disney Signature's dining installation in collaboration with Cappellini for last month's Dining By Design DIFFA (Design Industries Foundation Fighting AIDS) event in New York City.


above: the Dining display at Diffa

A 3-dimensional sculpting of Mickey Mouse sitting on a giant chair, previously used for the DIFFA event display, was recreated at Fuori Salone, Milano Design Village to mark today's launch. The Mickey sculpture is made of polyurethane, measures more than three metres tall and weighs 40 kilos.



"Walt Disney and Cappellini both have a shared approach to design, creativity and collaboration that turns everyday products into functional works of art," commented Pamela Lifford, executive vice president, Home and Fashion, Disney Consumer Products. "Collaborating with a leading Italian design brand specialising in contemporary furnishings like Cappellini is another exciting step in continuing Walt Disney Signature's philosophy on design and innovation."

"This collaboration is the premise for a joint Cappellini and Walt Disney Signature stylistic commitment that promises to become a new, interesting and exciting chapter in the history of contemporary design, combining Cappellini's strong inclination for innovation with the magical creativity of Disney," added Giulio Cappellini, Art Director for Cappellini.

The Ribbon stool and the Fish Chair, Y's de Luxe and Rive Droite armchairs are embellished with patterns, each one with a different image and underlying theme. The Ribbon's new profile blends Cappellini design with the outline of Disney's most famous character, Mickey Mouse; Y's de Luxe and Rive Droite reflect and multiply the same image in striking processed fabrics; the Fish Chair's shape is inspired by Disney's It's A Small World and produced in recycled material.

Walt Disney Signature products from Cappellini are available at independent and specialty retailers across the globe. Your local Cappellini retailer will be able to take orders now.

Designers Get Disney-ized. Cartoon Couture Fashion From Elle Espana.

In the August 2007 issue of Harper's Bazaar, the Simpsons posed in couture and just this past week we saw SHREK posing in a fashion editorial for Vman magazine.



Well, the cartooning of couture continues with the April 2010 issue of Elle España.



The fashion editorial, La Moda Animada, is ten illustrated pages in which famous fashion designers have been Disney-ized. Karl Lagerfeld takes on a Goofy appearance, Donatella Versace, Marc Jacobs, Nathalie and Sonia Rykiel, Alber Elbaz and John Galliano all become members of the Donald Duck clan and Jean Paul Gaultier, along with Dolce & Gabbana become Donald, Goofy and Mickey respectively.

Minnie, The Three Little Pigs, Lilo and Stitch, and Toy Story characters make appearances as well. See for yourself.

Here is the entire 10 page editorial scanned from the Spanish fashion magazine. You can click on each page to enlarge it.







Elle España

Great Media Buy? Or Poor Taste? Mad Hatter takes Over L.A. Times

The Los Angeles Times broke new ground yesterday, translating the "homepage" take-over concept from the Web to print and delivering Disney's Mad Hatter to readers' doorsteps, driveways and city street corners.

Timed to coincide with the release of the highly-anticipated "Alice in Wonderland," starring Johnny Depp, The Times is the only major newspaper in the country to carry the innovative ad unit, conceived to launch the film in the most creative and unexpected manner to Southern California's key movie-going audiences and creative community. The cover-wrap art successfully coveys Depp's Mad Hatter visage as a 3D image in a 2D format and creates a powerful opening day impression.



But not everyone thinks this was a good idea.

(Reuters) - The Los Angeles Times' critic may have panned the film, but that didn't stop Disney from paying top dollar to turn the newspaper's front page into a special advertisement on Friday for the new movie, "Alice in Wonderland."

The ad, believed to be the first of its kind among America's leading big-city dailies, dismayed some readers and was lamented by media scholars as the latest troubling sign of difficult times at the newspaper and for journalism generally.

The ad features a full-color photo of actor Johnny Depp in gaudy makeup, wig and costume as the film's Mad Hatter character, superimposed across an authentic-looking front page mock-up, topped by the Times' traditional masthead.

Depp's image -- emblazoned with the phrase, "Johnny Depp is the Mad Hatter" -- overlaps an old weather photo and two columns of reprinted stories about healthcare and Afghanistan, minus bylines and other names. The word "Advertisement" appears in smaller type just below the masthead.

To get to Friday's real news, readers had to open the so-called cover wrap, which was folded around the Times' entire A section as a two-page, front-to-back promotional spread.

A Times spokesman, John Conroy, declined to discuss the cost of the ad, but said, "The Times' front section is our most valuable real estate, so the ad unit was priced accordingly."

Hollywood blogger Sharon Waxman cited one "media buyer insider" as saying the Walt Disney Co, the studio behind the film, paid $700,000 for the space.

"That's a low price to sell your soul," said Roy Peter Clark, senior scholar at the Poynter Institute for Media Studies, who expressed sympathy for the paper and discomfort at the blurring of commercial and editorial interests.

SAD DAY FOR GREAT PAPER?

"I want the Los Angeles Times to make a lot of money, and I want them to do use that money to do some of the best journalism they've ever done," he said. "But I think that this strategy is deceptive, and that my old school ulcer is starting to burn a little a bit."

Others were more blunt.

"It's a sad day in the history of a great newspaper, and my impression is they have received a lot of calls from people who are incensed by it, loyal readers," said Bryce Nelson, a former Times correspondent who teaches journalism at the University of Southern California.

The Times promotion apparently held little or no sway for the newspaper's main film critic, Kenneth Turan, whose review on Thursday called Tim Burton's take on the Lewis Carroll classic "middling" and "surprisingly inert." The film has drawn mixed reviews overall.

Conroy disputed the notion that the ad undermines the paper's editorial integrity.

"We made it clear that this was a depiction of the front page, rather than a real front page of the newspaper," he said. "We had an unusual opportunity here to stretch the traditional boundaries and deliver an innovative ad unit that was designed to create buzz."

But Nelson said the ad would prove a turnoff to many subscribers, some of whom he knows had called him to protest.

"What this demonstrates is the newspaper's seeming willingness to put revenues over news coverage," he said.

Conroy said the editorial staff was informed in advance of the Depp ad, but he did not know if it elicited the kind of grumbling that occurred when the paper ran a cover-wrap in June promoting the new HBO television series "True Blood." That wrap was not presented as a faux front page.

The Times, which began selling display ads on its front page in 2007, also raised eyebrows last year when it ran a front-page TV advertisement that resembled a news story.

The nationally circulated USA Today drew criticism for a pseudo edition of its newspaper distributed at an AIDS conference in Geneva as a promotion for a pharmaceutical company. The Wall Street Journal and other dailies have run partial wrap sleeves around the outsides of their papers.

Like many newspapers, the Times has been hit hard by declining circulation and shrinking ad revenues, forcing the paper to scale back coverage and lay off hundreds of employees in recent years. The paper's corporate parent, the Tribune Co, filed for Chapter 11 bankruptcy protection in December 2008.