Bartle Bogle Hegarty of London won best in show at the 35th annual One Show Awards for this six-minute film for Johnnie Walker. The film was shot in a single take with no cuts. The first successful take was "take 40".
Credits: Agency: Bartle Bogle Hegarty Advertiser: Johnnie Walker Project: The man who walked around the world Art director: Justin Moore Copywriter: Justin Moore Producer: Ruben Mercadel Planner: Lisa Matchett Business Director: Jason Cobbold Director: Jamie Rafn Production: HLA Producer: Stephen Plesniak Director of Photography: George Richmond Post Production: Glassworks London Editor: Kate Owen
The Green Pencil, recognizing outstanding environmentally friendly work, went to the Berghs School of Communication and Stockholm University for a student-created effort for "MillionTreesNYC," a program that aims to plant and nurture 1 million trees in New York City over the next decade.
Top agency winners included TBWA\Hunt\Lascaris, Johannesburg, South Africa, which won two gold, two silver and one bronze; Ogilvy & Mather, Singapore, which won one gold, two silver and three bronze; Wieden + Kennedy, Portland, Ore., with two gold and 2 silver; and BBDO, New York, with one gold, one silver and one bronze. (source: Adweek and BBH London)
UPDATE: As I suspected 48 hours after this post went up, they have disabled the link to view the entire film online. Below are two different trailers for the film now. My apologies.
Logorama, a 16 minute movie, took home the Oscar for Best Animated Short Film last night. As you can imagine, many of the sites that previously has this short feature online have quickly disabled it, but I've got both the trailer and the whole film for you (until someone disables the link):
The trailer:
The whole film:
Directed by H5 (François Alaux, Hervé de Crécy and Ludovic Houplain), the short animated film featurtes more than 2500 logos which make up spectacular car chases, an intense hostage crisis, wild animals rampaging through the city... and much more.
Pringle of Scotland has been around a long time. Since 1815, as a matter of fact. 195 years. A tradition in luxurious cashmere knitwear, they are credited with originating the Argyle pattern as well as the twinset.
above left: creative director Clare Waight Keller. above right: Ryan McGinley, Tilda Swinton and Clare Waight Keller
In 2005, the brand hired their first creative director, Clare Waight Keller, who has since, along with CEO Mary-Adair Macaire, collaborated with some of today's most popular contemporary designers and artists, refreshing the brand and bringing it to the attention of fashionistas everywhere.
This year Pringle of Scotland celebrates 195 years and as part of that celebration, Pringle has paired up with the Serpentine Gallery of London to bring us collaborations with numerous Scottish artists in various mediums, all inspired by iconic Pringle products, patterns and styles.
A new advertising print campaign featuring Tilda Swinton, whose alien looks are a far cry from the preppy models of the past, was shot by iconic art photographer Ryan McGinley. McGinley also shot a 7 minute film for the brand- again starring Tilda Swinton. An animated short by David Shrigley (who also designed T-shirts and a twin set) and special 'modern' takes on twin sets by Julien David and other artists.
Ryan McGinley X Pringle The SS 2010 ad campaign starring Tilda Swinton:
Ryan McGinley's 7 minute film starring Tilda Twinton for Pringle of Scotland.
You can view the film below in its entirety (courtesy of Wallpaper magazine). But be forewarned, It's beautiful footage but it is basically 7 long minutes of Tilda Swinton walking the moors, crawing into and out of a cave and walking into water. Half the time donning one lovely black Pringle dress and the other half, an ivory one.
David Shrigley X Pringle Pringle of Scotland has commissioned artist David Shrigley to create a humorous short animated film about life behind-the-scenes at Pringle to celebrate the brands return to Milan Fashion Week.
The animation (shown below), was shown during Pringle of Scotland's menswear show in Milan on 18th January. The film humorously depicts the making of jumpers and cardigans over the past 195 year history of the Scottish brand.
In 2009, Shrigley also created this tongue-in-cheek 'twin set' Tee for Pringle:
and Pringle's on Bond Street with the Shrigley T-shirt window displays: And he has designed this twinset for the brand:
speaking of twin sets...
Julien David X Pringle X Colette On the occasion of 195 years of Pringle of Scotland, Colette participates in the "twin sets project" and invites Julien David to combine the famous Argyle and his computer keyboard print of Spring / Summer 2010. The letters P (for Pringle), C (for colette) and J (for Julien) will adorn the cashmere of this limited series. Find it with the collection designed by Clare Waight Keller at Colette here.
Other twin sets, such as the one designed by David Shrigley shown earlier in this post and the one shown below by Ryan McGinley, have been and are still being designed by many Scot-related talents.
Ryan McGinley X Pringle above image of Ryan McGinley's Seagull Cardigan courtesy of Style.com via Pringle
Scotsman Waris Ahluwalia, Scot-rockers Franz Ferdinand and Turner Prize winners Richard Wright and Douglas Gordon are still working on their twinsets. According to Tim Blanks, at a Feb 22nd press conference at the Serpentine, Gordon promised a flesh-toned piece which would duplicate in intarsia-ed cashmere the tattoos that litter his torso.
Expect twinsets from Colette’s Sarah Lerfel and Corso Como’s Carla Sozzani as well.
Each twinset will have a limited quantity of 195 pieces, pricing out between $1300 and $3300. The project plans to donate all proceeds from the collaboration to the gallery’s public and educational programs.
